NEW COLUMN! Off the Top
Discover The Need
— I was honored to be given the opportunity to publish my personal opinions via a column in the Stylist Newspapers, however, I wondered why anyone would be interested in my opinion and ponder, agree, or perhaps question their own. read more>
Beauty Business Buzz
Beauty Diversity — Tapping into a Wider Market
— Not so long ago there was one standard of beauty for women in the United States; the “beautiful blonde goddess” was the epitome of ethereal appreciation. read more>
Texture Has Many Colors — Diversity in the Multicultural Market. When I think of all the advances in the multicultural market over the last few years, one word seems to stand out more than others: texture. No other word better defines the needs and challenges facing this segment of our industry. read more>
Square Peg, Round Hole Trap — The conversation often sounds like this: “He knows what to do, so why can’t he just do it?” You’ve said it. I’ve said it. Leaders are notorious for falling into the quagmire of misreading what an individual is capable of executing and achieving. As a result, you place otherwise competent people into positions and situations where they struggle and flounder. read more>
The Nail Extension
Dare to be Different
— Diversity is not a word that immediately comes to mind when discussing the nail profession. In many ways, professional nail care could be described as the least diverse segment of the beauty industry. Most of the manicurists are female, as are most of the clients. read more>
Treatments and Diverse Clients
— The population base in the United States is shifting as more cultures are merging. Did you know that in 1990, the US Census Bureau identified six races and 23 sub-types but just ten years later, in 2000 they identified six races and 67 sub-types? The world and our client base are changing. So, why would this be of concern to us as estheticians?
Smoothing Services: Do You Hear The Boom?! — There is an enormous boom in our beauty world right now and it lies with smoothing services. Are you in for the ride? Every successful stylist I know and just about every hair care company has started to offer smoothing treatments.
Looking for past articles? Visit the archives page.